"Vital Cliche"

When you Google it, you do see reference to the boy's name 'Vital', which as I had suspected is pronounced "vee-TAL", like the hip-hop staple 'Cristal'. And since the web site of the Assemblée national du Québec lists the surname 'Cliche', whether belonging to this man or to his son Lucien or to his grandson David (all of whom were MNAs in Québec), sans accent ague, one must imagine that it's pronounce "cleesh".

So "vee-TAL cleesh" just sounds like any-old-person's name, quite concievable the name of a politician from Beauce, Québec in the first half of the 20th century, an elected MNA for the flash-in-the-pan Action libérale nationale party that was subsumed into the Union nationale of Maurice Duplessis. Not joining that party sealed the fate (obscurity) of this politician whose name isn`t all that cool until you look at it written on the printed page and pronounce it as two words, meaning a hackneyed phrase that is somehow essential or perhaps keeps people alive. That would be an awesome name, say for a book or a rock group.

Note: the picture that illustrates this article has nothing at all to do with MNAs from Québec. It was, however, no less irrelevant than any other picture I could find while Googling this most obscure of politicians.